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(January 2008) Eye-Tracking Forum: "What should we make of this?"

Posted: January 10th, 2008 | Author: | Filed under: Events | 1 Comment »

Thursday January 17, 2008
5:00 to 6:30 pm
Please note we’re NOT at the Accelerator Centre this month:
Quarry Integrated Communications
Brand Experience Lab (Ground Floor)
180 King Street South, Waterloo
[Map]

Event description

Has eye-tracking “crossed the chasm” from cognitive science to a mainstream
professional tool for understanding and improving user experience with
digital interfaces? Is it a god-send or a gimmick? And has the usability
field seen such a polarizing discussion since the bickering began on sample
sizes?

This informal event will begin with a brief presentation on how eye-tracking
is currently being applied in Quarry’s usability practice, followed by a
panel discussion including practitioners and academics on the potentials and
pratfalls of this technique.

Confirmed speakers

  • Dan Skeen, Quarry
  • Blair Nonnecke, University of Guelph
  • Glen Drummond, Quarry