(April 2011) Confessions of a qualitative girl in a quant-filled world at RIM

In recent uxWaterloo events we’ve heard from Adam Baker on how Google uses large-value sampling to drive design decisions and  heard Sam Ladner discuss the merits of qualitative vs. quantitative methods. Now, come and experience some of Tammy teWinkel’s reality at RIM in trying to deliver qualitative user experience insight to quantitative-based communities. Can qualitative data be used with quantitative data? What works; what doesn’t – for the corporation? What works, what doesn’t – for the user experience group? Ultimately, what works for the user?

Tammy is a user experience researcher, currently enjoying professional life as a User Experience Architect at RIM. Tammy has been with RIM for three years, but before that has had the opportunity to work in a number of different environments including software development companies, agencies, and, as a consultant with small interaction design firms. That experience has provided the opportunity to practice user experience across a wide variety of applications, services, and technologies providing deep insight into the practice and process of making software more usable for people.

Tuesday April 19, 2010
5:30 to 7:00 pm
Accelerator Centre
295 Hagey Blvd., Waterloo

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