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April 2014: Building the muscles of innovators, with Steve Portigal

Posted: March 26th, 2014 | Author: | Filed under: Events | Tags: , | 2 Comments »

How can you broaden your sphere of influence within the field of user experience? You can start by building your muscles! Steve will take a look at some fundamental skills that underlie the creation and launch of innovative goods and services. He will discuss the personal skills that he considers to be “the muscles of innovators” and the ways you can build these important muscles, including noticing, understanding cultural context, maintaining exposure to pop culture, synthesizing, drawing, wordsmithing, listening, and prototyping. Along the way, he will demonstrate how improving these powerful skills will equip you to lead positive change.

Steve Portigal is the founder of Portigal Consulting, a bite-sized San Francisco firm that helps clients to discover and act on new insights about themselves and their customers. That means that he’s important enough to have a company named after him, but not important enough to have an invincible army of minions… yet. Steve delighted conference attendees at Fluxible 2013. He’s also author of Interviewing Users: How to Uncover Compelling Insights, a Rosenfeld Media book.

Sounds like a great time, right? Register now!

Register

Thursday April 17, 2014
5:30 to 7:00 pm
Communitech Hub, P2P Room
151 Charles St. W.
Kitchener, ON N2G 1H6


March 2014: How research weaves into a product’s destiny

Posted: March 4th, 2014 | Author: | Filed under: Events | Tags: | No Comments »

The FatesWho doesn’t like a great metaphor? If you’re a UX practitioner or researcher, you love them right?

In this month’s session, join Janice de JongJulia Thompson, and Susan Simon Daniels as they use the three fates of Greek mythology to illustrate truths about UX research.

The three fates, who represent destiny, are:

  • Clotho. The spinner who creates the thread of life. She is the youngest and represents what is possible. Clotho is pictured with a spindle and thread.
  • Lachesis. The allotter who measures out life. Lachesis is in the middle and decides what kind of life a person will lead and for how long.
  • Atropos. The last and oldest fate is the one who cannot be turned away—she cuts the thread when the time has come.

There’s an interesting parallel between the three fates and the three stages of research throughout a product’s life cycle:

  • Clotho would be trend research typically started earliest and carried out on the farthest horizon, about three years from now. Hear Janice de Jong explain the purpose of trend research, strategies on how to conduct this analysis and how trends influence the product life cycle.
  • Lachesis would be research around product ideas and concept exploration typically carried out a year or two before a product comes to market. Listen to Julia Thompson describe the goals of exploratory research, best practices for methodologies and how research influences product meaning.
  • Atropos  would be research on the product’s usability typically carried out in the months before the product is launched. Hear Susie Simon Daniels identify goals for usability research, best practices for studies and how usability research impacts the product being shipped out the door.

By weaving these three stages of research together, you’ll learn how to spin out a meaningful user experience. We’ll follow a product case study to show the research fates at play through the three stages of trends, exploration and usability research.

Sounds like fun, right? Register now!

Register

Thursday March 20 , 2014
5:30 to 7:00 pm
Communitech Hub, P2P Room
151 Charles St. W.
Kitchener, ON N2G 1H6