Use your widget sidebars in the admin Design tab to change this little blurb here. Add the text widget to the Blurb Sidebar!

April 2015: Design for the Network

Posted: March 8th, 2015 | Author: | Filed under: Events | Tags: , , | No Comments »

Matthew Milan

Important note: This event has been rescheduled to April 16. The time of day and location remain unchanged.

For our March April session we’re delighted to welcome past Fluxible speaker Matthew Milan back to Waterloo Region!

For thousands of years, networks have played a growing role in the progress of human society. They are the hardware infrastructure that the software of culture runs on. Design has always been about creating culture; what’s different now is that the target of design isn’t just a user, a group or a market. We’re designing for the network.

Proposing a new target for design means that we need a new language of design. We need to consider a new aesthetic, new materials, and new methods, methodologies and mindsets. Perhaps most importantly, we need to reflect on whether the future of design should continue to be human-centered.

This talk will delve into the role of design in our connected world of networks, software and systems. We’ll explore approaches and perspectives that can help us become more networked-centered in our work as designers, and challenge some core elements of current design practice by asking what it means to “design for the network”.

About Matthew Milan

Matthew is the Co-founder and CEO of Normative, a software design firm headquartered in Toronto. Matthew is a design leader with 15 years of experience in the domain of emerging technologies, specializing in software design, innovation and product development. A veteran of startups in the areas of knowledge management, geospatial visualization and machine learning, Matthew excels at helping collaborators turn complex ideas and information into compelling and engaging user experiences.

A recognized voice in the areas of design and strategy, Matthew speaks regularly at conferences on a wide range of topics including interaction design, systems theory and wearable computing.

Please RSVP for this free event

We manage our monthly events at Join us there!


Thursday April 16, 2015
5:30 to 7:00 pm
Atlas/Matrix room
Communitech Hub
Kitchener, Ontario

[View on Google Maps]

March 2015: Introduction to user story mapping

Posted: March 8th, 2015 | Author: | Filed under: Events | No Comments »

Note: As our original March event has been rescheduled to April, we’re now presenting this fine workshop event for March.

User story mapping has been described and demonstrated by Jeff Patton for years in workshops and, most recently, in his terrific book User Story Mapping: Discover the Whole Story, Build the Right Product. It’s a great a tool for helping software product development teams focus on users and their needs rather than on features.

In this session, uxWaterloo’s very own Mark Connolly will provide an introduction to Patton’s user story mapping through a straightforward hands-on workshop that focuses on the key concepts and enables everyone to create their first story map. Sounds like fun, right?


Thursday March 12, 2015
5:30 to 7:00 pm
Atlas/Matrix room
Communitech Hub
Kitchener, Ontario

[View on Google Maps]

Job: User Experience Designer at Sandvine

Posted: March 4th, 2015 | Author: | Filed under: Jobs | Tags: | No Comments »

SandvineCompany: Sandvine
Location: Waterloo, Ontario
Type: Full time

As a User Experience Designer you will be responsible for helping define the user experience for the next generation of Sandvine products.

You will be required to perform a broad range of UX activities, as needed to support various initiatives. Depending on the project this may involve the analysis of existing products, the design and/or redesign of our product user interfaces, planning and execution of field research and usability testing, as well as helping establish standards and guidelines. Additionally, you will collaborate with other team members in a challenging and fast-paced environment.

This position is Waterloo, Ontario.


  • Serve as a knowledgeable and passionate user advocate.
  • Analyze products and proactively identify opportunities for improvements in the experience.
  • Design intuitive, efficient and elegant experiences for our end users.
  • Communicate design ideas and decisions effectively, ensuring that UX design has a strong voice.
  • Plan and execute user research and usability tests.
  • Establish standards and guidelines.
  • Maintain awareness of current human-computer interaction and usability research, theories and methodologies.
  • Collaborate with other contributors, including product management, engineering and the support and testing teams.


  • Formal education in design, information science, psychology, social science, or equivalent work experience.
  • *Deep* understanding of usability and user experience design principles, with a minimum of 5 years of experience.
  • Minimum of 5 years of experience organizing and executing field studies and/or usability tests.
  • Ability to produce various design artifacts as needed to support your activities: wireframes, mock-ups, task flow models, information maps, personas/user profiles, and/or prototypes. You are a proficient user of various wireframe, drawing or prototyping applications such as Axure, Fireworks, Photoshop, etc., or HTML, CSS & JavaScript.
  • Capable of designing user experiences for various devices including desktop, tablet and mobile.
  • Exposure to business or technical applications, intellectually curious, and able to learn about products that deal with complex subject matter.
  • Awareness of web technology, and its capabilities and constraints.

As a person you are

  • An articulate communicator, with excellent written and verbal communication skills.
  • Flexible and versatile, with the ability to jump into a broad range of UX activities.
  • Self-motivated, able to balance the demands of multiple projects, and still get things done.

Apply for this position!