May 2015: UX book club returns with Indi Young

Indi Young has become a bit of a UX celebrity around these parts. Her empathy workshop at the region’s premier UX conference, Fluxible, followed by a D2L sponsored lunch and learn left us all wanting more. So, we’ve decided to go get some more!

We’ve selected her latest book, Practical Empathy, as the topic for our May meeting. Anyone at all involved in developing a product needs to have a solid understanding of its users and empathy is a tool that can help develop that understanding. It’s a mindset that focuses on people, helping to reveal their thinking patterns and perspectives. The book focuses on how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

But wait — there’s more! We will discuss the book as a group for the first portion of the evening and then Indi will join us live from San Francisco for the last part. Come prepared with questions, or just come looking for answers.

There are many locations to buy this book, including Amazon.ca, or Rosenfeld Media. (Psst…if you came to Fluxible and *still* haven’t used your free ebook coupon for Rosenfeld Media, now’s a good time to redeem it!)

Hope to see all of you soon!

Thursday May 21st, 2015
7:00 to 8:30 pm
Boltmade Offices
Waterloo, Ontario

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