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December 2017: Sense and Respond, with Jeff Gothelf and Josh Seiden

Posted: November 24th, 2017 | Author: | Filed under: Uncategorized | No Comments »

We have a special remote presentation today from past Fluxible speakers Jeff Gothelf and Josh Seiden who will be joining us from Brooklyn NY and somewhere in Spain, respectively.

We are in the midst of a revolution.

Technology is no longer just an IT problem. The rhythm of technology is changing the rhythm of business, and businesses need to adapt. To thrive, businesses must become ‘sensing organizations,’ able to sense and respond to changing customer and employee behaviours.

In their new book Sense and Respond, past Fluxible speakers Jeff Gothelf and Josh Seiden explain how to build truly sensing organizations, using illuminating stories from organisations including Paypal, Zara, AutoTrader, and UK Government’s Digital Service.

Their new book tells us more about how to sense and respond effectively. This requires shifting from managing outputs to what the authors call ‘outcome focused management,’ which includes: – Framing work, not as a set of features to deliver, but as customer behaviors and outcomes that can be amplified, encouraged and changed

  • Forming self-guided teams that can read and react to a fast-changing environment
  • Creating a ‘learning-all-the-time’ culture that can understand and respond to new customer behaviors and the data they generate
  • Developing the new universal skills of customer listening, assessment and response in everyone at the organization

Eric Ries, author of The Lean Startup, describes Josh and Jeff’s work as providing “a crucial framework for the modern world of business.” For those looking to engage in a two-way conversation with the market and their customers, and to drive value from that conversation, please join us to learn more.

Note that this event is being presented at a special time and starts at 12:00 noon sharp! Note as well that we’re presenting Jeff and Josh in collaboration with Lean Product Waterloo.

Please register for this free event


Thursday December 14, 2017
12:00 noon to 1:15pm
3rd Floor Theatre, Roddenberry, Communitech
151 Charles Street West
Kitchener, Ontario

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